Last updated: April 2026
Privacy Policy
RentAndValue.co.uk is committed to protecting your privacy. This policy explains what data we collect, why, and how it is used.
Who we are
RentAndValue.co.uk is a free UK rent affordability information tool operated by Tritron Labs. We provide rent calculators, salary-to-rent guidance, and city-by-city rent data for informational purposes only.
If you have any questions about this policy, contact us at tritronlabs@gmail.com.
Data we collect
RentAndValue.co.uk does not require you to create an account or provide any personal details to use our tools. All calculations happen in your browser — we do not store salary figures, rent amounts, or any inputs you enter into the calculators.
However, like most websites, we use third-party services that collect limited technical data automatically when you visit. These are described below.
Google Analytics
We use Google Analytics to understand how visitors use our site. This service collects anonymised data including:
- Pages visited and time spent on each page
- Your approximate geographic location (country/city level)
- Browser type, device type, and operating system
- How you arrived at our site (search engine, direct, referral)
This data is collected using cookies and is processed by Google under their own privacy policy. We use this information only to improve the site — for example, to understand which tools are most used and where visitors drop off. We do not use it to identify or contact individual users.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Google Ads & advertising
We use Google AdSense to display advertisements on this site. Google may use cookies and similar tracking technologies to serve ads that are relevant to your interests, based on your browsing history across websites that use Google's advertising services.
Specifically, Google Ads may:
- Use cookies to show you personalised ads based on your past visits to this and other websites
- Use the DoubleClick cookie to serve ads and track conversions
- Collect data about your interaction with ads (views and clicks)
We do not have access to the data Google collects for advertising purposes. Google's use of advertising cookies is governed by their Privacy & Terms.
You can opt out of personalised advertising by visiting Google Ads Settings or the Network Advertising Initiative opt-out page.
Cookies
Cookies are small text files stored on your device by your browser. We use the following types:
| Cookie | Purpose | Provider |
|---|---|---|
| _ga, _gid | Analytics — distinguish users and sessions | Google Analytics |
| _gac_* | Ad campaign performance tracking | Google Ads |
| IDE, DSID | Personalised advertising (DoubleClick) | Google Ads |
You can control or delete cookies through your browser settings. Disabling cookies may affect the display of advertisements but will not affect your use of our calculators or tools.
Third-party links
Our site may contain links to external websites. We are not responsible for the privacy practices or content of those sites. We recommend you read the privacy policy of any site you visit.
Your rights (UK GDPR)
As a UK resident, under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have rights including the right to access, correct, or request deletion of personal data held about you. Since we do not collect or store personal data directly, most of these rights would apply to Google's data practices rather than ours.
For any privacy-related enquiries, contact us at tritronlabs@gmail.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
Changes to this policy
We may update this privacy policy from time to time. The date at the top of this page will reflect when changes were last made. Continued use of the site following any changes constitutes acceptance of the updated policy.